Vietnam’s tra, basa fish penetrate Mexican market
Vietnam ’s tra and basa fish are becoming increasingly popular in Mexico , reports the Vietnam Association of Seafood Exporters and Processors (VASEP).
The country’s turnover from tra and basa exports to Mexico continues to rise, added the association, earning 9.9 million USD in 2004, 17.55 million USD in 2005, 32.95 million USD in 2006 and over 55.64 million USD in 2008.
Even though Vietnam ’s aquatic products were only sold by the supermarket chain Wal-Mart before 2006, they are now sold in almost every large supermarket in Mexico , mainly Costco, Chedraui, Superama and Soriana.
Last year, Vietnam became the largest tra and basa fish exporter to the Central American country, with an export value amounting to nearly 59 million USD.
According to VASEP, these encouraging outcomes can be attributed to the efforts Vietnamese seafood businesses have been making, including attending many seafood fairs in Mexico in recent years.