US Gap enters Vietnam market

Gap, the American fashion iconic retail brand, has entered the Vietnamese market with the launch of a ceremony at Vincom centre in HCM City’s District 1.
The event has also introduced Gap’s first store and its newest Fall 2011 collection for every target segment includes adult, baby and kid, to Vietnamese people.

The style offers modern interpretations of versatile, cool and sexy, but very American.

Clean, classic clothing and accessory help customers express their individual sense of style, Gap said in its press release.

Gap’s brands in Vietnam include Gap for adults and the youth, Gap kids for children and babyGap for baby. In Gap store, the customers can enjoy international standard shopping environment, from the design to the professional manner of Gap’s staff.

Both the international and national media, influential bloggers and business partners were impressed by the venue set up, the Fall seasonal color and the dedicate fashion show with the participation of famous models. The music performance by Ho Ngoc Ha also heated up the environment during this event.

“We are non-stop dedicate our effort to bring the international quality of fashion but affordable price to Vietnamese people who love fashion,” said Vivienne, brand manager of Gap in Vietnam.

“Compare to other countries, Gap in Vietnam will never left behind in terms of updating the newest collection. We believe that Gap will become familiar with every member of family and people from Vietnam,” he added.

Gap was brought to Vietnam by Chau My Fashion and Comestic Ltd, which belongs to the Imex Pan Pacific Group Incorporation (IPP Inc.).

The next stores of Gap will be operated at Crescent Mall on November and Diamond Plaza on December.
Tuoi Tre

Tags: Gap Vietnam