Top-ten TV advertisements in Vietnam

Cimigo market researcher has announced the results from Adtraction survey yesterday May 5. The company has collected over 22,000 remarks for more than 140 TV Commercials (TVC).

In details, the top-ten TV advertisements in terms of high effects on consumers included Vinamilk, Simply, Heineken, Omo, Ajinomoto, Coca-Cola, Knorr, Close Up and Beeline, in which the two advertisements offered by Vinamilk took the first two leading positions.

Richard Burrage, Cimigo’s chief of executive (COEs) said that the most successful advertisements must impress the viewers and catch their eyes the most. Those advertisements with too much explanations show signs of lacking simple ideas.

In addition, many successful TV advertisements impress the TV watchers when praising the social responsibility, pride, family value or traditional customers to connect the spectators and the trademarks. The advertisements that put human before the trademarks always leave more impressive effects than those that only introduce about themselves.

Nguoilaodong

Tags: Vietnam marketing, Vietnam TV advertisements

Posted by VBN on May 6 2010. Filed under Telecommunication. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry