Telecom companies make efforts to obtain market share

The telecommunication giants raced to draw up the detailed evaluation and market share separation for themselves.
In a report sent to Vietnam Post and Telecommunication Group (VNPT), VinaPhone publicised its market share of 30.3 percent in last December, ranking second after Viettel in Vietnam. The firm also confirmed 2009 was its banner year in developing subscribers, increasing market share and attracting many customers.
Many people questioned where VinaPhone took statistics to divide market share for itself. Because according to the parent group VNPT, VinaPhone’s market share till 2009 end only reached 23.88 percent, following Viettel and MobiFone. Last year VinaPhone’s total revenue was posted at 20.519 trillion dong and MobiFone’s at 33 trillion dong.
MobiFone did not give any comment on the statistics announced by VinaPhone. If basing on the data of VNPT, MobiFone’s revenue will be higher than VinaPhone’s.
Pham Ngoc Tu, business manager of VinaPhone told Vnexpress that the figures of his firm are exact but temporary only, meaning that our market share in December 2009 really climbed to over 30 percent in respect to the number of subscribers.
Market share separation will be made by Ministry of Information and Communication based on some factors like number of subscribers, real subscriber volume on system, revenue and others. However, the telecom firms themselves have personal tools to measure their market share. “VinaPhone was a leading mobile network in Vietnam and we are trying to regain all things we had,” Tu said.
However, an official from Viettel confirmed that the first position absolutely will belong to Viettel if regarding number of subscribers, and its plan to conquer the goal of 100 trillion dong in revenue. In 2009 its revenue hit nearly 70 trillion dong with a network of approximately 50 million subscribers.

Concerning the 3G network, the firm has reached over one million subscribers.

In its report, Viettel also confirmed the number one position on the mobile market, some times it touched over 36 percent market share, even 41 percent.

Meanwhile, VNPT, the father of two big mobile networks VinaPhone and MobieFone had the different explanation. As mentioning market share, VNPT surely stands at the first position because both VinaPhone and MobiFone (although they are operating independently) are still under the management of VNPT.

Therefore, the revenue and market share of VNPT at 55 percent include both firms. Last year VNPT posted a good performance with total revenue of 78.6 trillion dong, higher 18.6 trillion dong than Viettel’s. In 2010, VNPT and Viettel both plan to attain targeted revenue of 100 trillion dong. Specialists forecast the race to obtain the leading mobile network will become tenser within this year.
Vnexpress

Tags: Vietnam Telecom, Vietnam telecom market

Posted by VBN on May 13 2010. Filed under Telecommunication. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry