Economic Stability Associated with Domestic Market Development

The domestic market is very good shooting board in times of economic difficulty. The “Buy Vietnamese” campaign was launched to encourage Vietnamese people to give priority to made-in-Vietnam goods. However, to develop the domestic market in a sustainable way, Vietnamese producers have many things to be done. Many market segments left untapped With a population [...]

VN firms should switch focus to domestic market

Viet Nam is a lucrative market and it is time domestic companies turned their focus inward, deputy director of the Viet Nam Trade Promotion Agency in HCM City told a seminar on Friday. Vuong Dinh Ngan pointed to the increased investment by foreign retailers like Metro, Big C, Parkson, and Lotte Mart who consider the [...]

Firms advised to focus on domestic market

Enterprises should not consider stimulation of domestic consumption a temporary measure at a time of export decline. They should instead adopt a long-term strategy and implement it methodically so that the domestic market can provide firm support in the future, delegates said at a conference in HCM City yesterday, March 19. Nguyen Loc An, an [...]

Vietnamese consumer goods makers go after niche markets

A number of companies are cementing leading positions in the home market by launching products aimed at specific market segments. Serving every taste Early this year, Trung Nguyen Coffee Company launched ‘Passionata’ onto the market, pitching it as “the instant coffee for women.”  Passionata was born after nine months of research, says Dang Le Nguyen [...]

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