Vietnamese are drinking billions of liters of beer every year, according to statistics from domestic and foreign breweries and importers. Dutch beer company Heineken said it sold 200 million liters in Vietnam last year, making the country the third largest out of the 170 markets worldwide behind the US and France. Vietnam was set to [...]
Vietnam Beer, Alcohol & Beverages Association (VBA) is coordinating with relevant ministries to develop a project to strengthen beer quality controls. It is coordinating with the Ministry of Industry and Trade (MoIT) to research and implement the Switzerland-based security inks and solution SICPA project to reduce the illicit trading of beer. The MoIT and VBA [...]
Six of the top 10 commercials out of more than 200 TV commercials are in the beverage industry, according to a survey released yesterday by research firm Cimigo. Brands with the top TV commercials in this category are Vinamilk, Pepsi and Dutch Lady. The top three, however, are all taken by Vinamilk. “The commercials of [...]
Japanese firm Kirin Holdings Company plans to acquire a 57.25 percent stake in HCM City-listed Interfood Shareholding Company (IFS). The Japanese company said it had bought Malaysian Trade Ocean Holdings Sdn Bhd stake in Interfood in a bid to bolster its strategy in Asia and Oceania. Kirin Holdings also bought all outstanding shares in Malaysian [...]
Vietnam’s beer market has seen exceptional growth in the past years with major brewers sharply expanding production. The Vietnam Brewery Limited (VBL), brewer of diverse beer brands such as Heineken, Fosters, Tiger and Larue and member of Singapore-based APB Group Vietnam, recently proposed to boost its production to 400 million litres of beer per year, [...]
Rising beer consumption and production in Vietnam is putting fizz into the market. Roughly 2.38 billion litres of beer was consumed in 2010, an increase of 19.8 per cent compared with 2009. Domestic beer consumption in 2011 is expected to reach 2.8 billion litres, according to Ministry of Industry and Trade (MoIT). “Vietnam is one [...]
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