Swensen’s opens franchise in HCM City

The first franchise of Swensen’s opened in HCM City on Thursday through an agreement between Thai-based Swensen’s and Viet Nam’s An Minh Ice Cream Joint-Stock Co.

Swensen’s has stores in Asean, the Middle East, and the Americas. It owns more than 200 outlets in Thailand, Singapore and Cambodia.

Hoang Thi Hong Anh, director of An Minh Ice Cream Joint-Stock Co said premium ice cream with 27 flavours enjoyed a discount of 10 per cent from July 30 to August 30.

The general manager of Thailand’s Swensen, Peter King, said his company’s five-year plan calls for opening 80 restaurants in India, 30 in Viet Nam and three in Laos .

Tags: Swensen Vietnam, Vietnam retail market

Posted by VBN on Jul 31 2010. Filed under Retail. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry