Supermarkets earned fat money from May holiday

Supermarkets all had satisfactory sales on the four day May holiday with their noisy sale promotion campaigns.

According to local newspaper VnMedia, supermarkets were very bustling over the holiday from April 30 to May 3. People had to queue in front of the supermarkets and home appliance centres from early in the morning to be able to purchase discounted products.

Big C witnessed the highest number of visitors and buyers from both the inner city and from other provinces. The supermarket launched five big sale promotion campaigns on May holiday, under which it offered the price discounts of 5-45 percent applied to 2000 product items, from household use products and home appliance to fashion and food products.

Representative of Big C said that the number of visitors to the supermarket on May holiday was double than in ordinary days, while the revenue increased by 30 percent.

Fivimart has also reported higher number of visitors over the holiday. Vu Thi Hau, Deputy General Director of Fivimart said that the supermarket attracted many visitors due to sale promotion campaigns. Hau said that the sales in the last four day holiday increased by 30-35 percent.

In Hanoi, wholesaler Metro Supermarket has also reported that the number of visitors jumped on the May holiday. Leaders of Metro did not have detailed figures about the sales of the holiday, but believed that the turnover was much higher than ordinary days.

Home appliance centres were also busier. A lot of people rushed to the centres to purchase products with price discounts, especially the products for the summer such as electric pans or air conditioners

Nguyen Quang Duc, Marketing Director of Pico Plaza said that the number of visitors on the holiday increased by three or four folds than ordinary days, while the sales increased by 30 percent.

Duc said that the best sellers on were LCD TVs and air conditioners.

Topcare appliance centres on Lang Ha and Cau Giay roads attracted buyers with a very noisy sale promotion. They offered the 75 microwave ovens worth 1.25 million dong for each as the gifts to 75 first clients who purchased more than two million dong worth of products. People had to queue in front of the centre in the morning of May 2, though it was raining.

It seems that sale promotion campaigns have become a part of everyday life of city dwellers. Many consumers say that they always wait to purchase the products they need when retailers launch sale promotion campaigns instead of going shopping in ordinary days.

Ngoc Mai in Gia Lam district in Hanoi said that consumers nowadays have many opportunities to buy valuable things at reasonable prices, because retailers organize more and more sale promotions.

VnMedia

Tags: Vietnam retail market, Vietnam Retail Sales