Supermarket giant to be opened in Vietnam

Crescent Mall Commercial Center project in the new urban area in District 7 is due to be inaugurated in November which will include Supermarket Giant of Dairy Farm Group, said Phu My Hung Joint Venture Co., Ltd., the investment owner of the project.

Dairy Farm, a leading retail group in Asia, will open a large-scale supermarket called Giant in Vietnam for the first time, which covers 4,500 square meters in the basement of the Crescent Mall.

Hong Kong’s Dairy Farm retail group actually came into Vietnam several years ago via its subsidiary Giant Asia Vietnam and opened its first supermarkets under the trademark of Wellcome on the premises of the local supermarket chains of Citimart.

With its very strong business system in Asia, Dairy Farm retail group is highly appreciated by local distributors.

Apart from Giant, the Crescent Mall complex, which began its construction in July 2009, will also house several other commercial facilities.

According to Phu My Hung as the developer, Crescent Mall has attracted the children’s amusement park model named tiNiTown.

The tiNiTown, covering 2,000 square meters and developed by N KID Corporation, will bring about many products and services focusing on children’s recreational as well as educational activities. The highlight of tiNiTown will be tiNiWorld entertainment center, while Shop tiNiToy will provide children’s toys.

The tiNiWorld entertainment center will also have dining areas for families, clay arts center, Teddy Mountain where children can make teddy bear by themselves, and a cosmetic center for children.

According to the project owner, those enterprises renting sites at Crescent Mall mainly are fashion businesses and foreign services suppliers.

In addition to the above trademarks, Crescent Mall also has a cluster of eight cinema theaters of Megastar, a high-end food court called Bamboo Court with some 1,100 seats, and stalls for other well-known fashion trademarks.

The seven-floor Crescent Mall project with the total investment of US$110 million and an area for lease of over 45,000 square meters is located on Nguyen Van Linh Parkway in Phu My Hung urban area at District 7.

Source The Saigon Times Daily

Tags: Crescent Mall Commercial Center, vietnam retail industry, Vietnam retail market, Vietnam supermarkets