Success Depends on Domestic Enterprises

It is eight months since the Politburo launched the campaign “Buy Vietnamese Goods”. The campaign has been attracting more and more people’s attention all over the country. However, it requires tight co-operation among Vietnamese ministries, sectors and localities, consumers and businesses to make the campaign successful.

The campaign “Buy Vietnamese Goods” meets public people’s demand and new economic trend, makes contribution to reduce negative influences of economic crisis and strengthens Vietnamese goods’ quality and competitiveness. It is necessary for Vietnamese government to make macro policies to effectively regulate the duration of the campaign. In addition, businesses should give positive support to make the campaign more popular and successful.

Le Ba Trinh, the director of the steering committee of “Buy Vietnamese Goods” campaign said that the campaign is considered a golden opportunity for domestic enterprises, especially small and medium sized enterprises to strengthen production, affirm their position, responsibilities and capacity in the domestic market and gain consumer’s confidence.

Many suppliers assess that Vietnamese consumers have changed their consuming consciousness and culture. They are clearly aware of their rights, of product’s origin, food safety and hygiene, product’s design and trade name, sales service and supply channel… Therefore, to obtain home market, domestic enterprises should make reasonable business strategies to meet people’s demands.

Nguyen Loc An, the director of the Domestic Market Policy Department under the Ministry of Industry and Trade stated that Vietnamese enterprises’ production method is rather poor while domestic consumer demand is very high. Hence, it is very important for enterprises to establish a wide and effective supply channel and invest in human resources and technology.

With 80 percent of the population living in rural area and increasing consumer demand, Vietnamese rural area is a very potential market which has been making a huge contribution to the national economic development. However, in reality, Vietnamese enterprises only pay attention to export and neglect this extensive rural market.

According to Nguyen Hai Tung, the deputy chairman of the Small and Medium Sized Enterprise Association in the south region, Vietnamese enterprises should make concrete and detail strategies to dominate domestic market, produce high quality products, reduce price and diversify product’s design. They need to stop importing cheap products because they sometimes are at low quality. In addition, it is very necessary to invest in technology to enhance product’s quality and variety.

There are 350 – 400 domestic enterprises 65-70 percent of which are operating in supply field. Therefore, to exploit domestic market, a wide and effective supply channel is indispensable. Enterprises should also focus on each market segment to have suitable business plan basing on consumer demand.

Tran Quy Thanh, the general director and chairman of the administration board of the Tan Hiep Phat Group affirmed that, the decisive question is to focus on retail channel to look for product’s output. Therefore, enterprises should tightly co-operate to enhance domestic market.

Nguyen Huu Nam, the general director of the Joint-stock Worldwise Company emphasized the co-operation between enterprises and farmers to guarantee product’s input and quality. He also stressed on morality if enterprises want to gain consumer’s confidence and dominate domestic market./.

Tags: Vietnam goods