Nissan Launches Grand Livina in Vietnam

Nissan Vietnam Co., Ltd. (NVL), on April 5, announced the launch of the Nissan Grand Livina MPV, which will lead the Nissan brand expansion here in Vietnam.

“The opening of two flagship dealers in Vietnam with a locally assembled product represents the company’s continuing priority focus on business expansion into emerging markets,” said Toshiyuki Shiga, chief operating officer of Nissan Motor Co., Ltd. (NML), who attended the launch ceremony in Ho Chi Minh City.

On the next day, the Nissan dealer in Ho Chi Minh City (Nissan Cuong Thanh) celebrated the opening of showrooms in District 7 and 8 and the Nissan dealer in Hanoi (Nissan Ha Dong) opens in Ha Dong District on April 13.

Now Nissan will be positioned to become a significant part of the automotive market in Vietnam. Nissan has targeted global market share of 5.5 percent within three years. The model lineup for the Vietnamese market will increase to more than eight models, including three locally assembled models and a range of available import models such as Nissan 370Z, Murano, Teana and X-TRAIL. For the first year, NVL expects sales to total 2,000 units.

VCCI

Tags: Nissan Grand Livina, Nissan Vietnam, Vietnam automotive, Vietnam automotive industry

Posted by VBN on Apr 9 2010. Filed under Automotive. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry