New brand enters local dairy market

The first milk production project in the northern central region on Sunday launched its maiden product line TH True Milk on the local market.

The production project of TH Milk Company has an investment of US$1.2 billion.

The company has imported 10,000 cows from New Zealand, Uruguay and Canada, and produced pure milk processed by equipment and advanced technology from Israel.

Its production plan until 2012 calls for TH Milk to have 45,000 cows and a plant capacity of 500 million litres of milk a year. By 2017, it is targeted to have 137,000 cows on its farms.

“As the company increases its investment to $350 million by 2012, it will be a great impetus to the development of Nghe An and the central region,” said Deputy Prime Minister Truong Vinh Trong, speaking at the launch ceremony.

Trong is also the chairman of the National Steering Committee to the Northwest Region, which includes a part of central Nghe An Province.

The farms and the milk plant are based in the province’s remote Nghia Dan District, an area that many experts mistakenly thought did not have the right natural conditions for dairy farming.

“Raising a cow can benefit farmers more than one hectare of rice cultivation can. I believe this milk project will change the local rural facade and economic structure,” Trong said.

Thai Huong, general director of Bac A Bank, the project investor, said the economy would benefit from the project. At the ceremony, the company donated VND9 billion ($418,604) to build a cemetery for local war martyrs and offered milk valued at VND3 billion ($139,534) to local poor children. — VNS

Tags: Vietnam dairy market