Netherlands to help promote Vietnam tourism potential abroad

Representatives from travel agencies, hotels and restaurants and experts from the Netherlands Development Organization (SNV) gathered in Vietnam’s northern province of Lao Cai on August 18 to discuss measures to promote Sa Pa tourism services and products abroad.

Sa Pa is one of Vietnam’s top holiday and relaxation destinations a t the height of 1,600 meters above sea level, the average temperature of the area is 15-18°C. It is cool in summer and cold in winter, the Vietnam National Administration of Tourism (VNAT) said.

Sa Pa also has many natural sites such as Ham Rong Mountain, Silver Waterfall, Rattan Bridge, Bamboo Forest and Ta Phin Cave, Fansipan Mountain, Hoang Lien Son Mountain Range. It is especially home to various families of flowers of captivating colors, which can be found nowhere else in the country.

The participants cited cultural identities, natural conditions and agricultural cultivation methods, as well as the state management as major factors in efforts to promote the trademark. They agreed that it is necessary to define unique souvenir products of Sa Pa.

The SNV experts will closely cooperate with the local side to work out the measures so that the promotion program can be carried out soon, an official from SNV said.

Lao Cai welcomed 700,000 tourists, including 326,000 foreign ones in 2009. The province aims to receive 820,000 visitors, including 330,000 foreign tourists and earn revenues of VND700 billion this year.

Tags: Vietnam Tourism