Measures to boost tourism discussed
Speaking at the seminar, General Director of the Vietnam National Administration of Tourism (VNAT), Nguyen Van Tuan confirmed that promotion campaigns have made important contributions to the tourism sector’s current achievements.
However, tourism promotion work has not yet received appropriate investment, he said, emphasising the need to have the involvement of many relevant agencies.
La Quoc Khanh, Deputy Director of the Ho Chi Minh City Department of Culture, Sports and Tourism suggested that to boost tourism effectively, Vietnam open tourism representative offices overseas, especially in major markets.
The VNAT should coordinate with the national flag carrier – Vietnam Airlines – to provide information on Vietnamese destinations for tourists, and join foreign travel agencies in holding promotional programmes, he said.
Paul Stoll, a representative from HCM City-based Celadon International Group, recommended that Vietnam should boost promotion campaigns based on tourism products such as hotels, tours, transport, aviation, entertainment, food, art and historical relics to build its trademark.
President of France’s Interface Tourism Gael de la Porte du Thei said that Vietnam should take advantage of the Internet’s existing strengths to improve the effectiveness of promotion work along with studying tourism demands in key markets and increasing the quality of services.
In the first quarter of this year, the VNAT plans to organise tourism promotion campaigns in Thailand, Singapore, Malaysia, Germany and Russia in a new and more professional way.
Tags: Vietnam Tourism
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