Hot weather scores more sales for appliances stores

Home appliances stores in HCMC have been packed with shoppers in the last two weeks as people have been rushing to buy cooling products due to recent hot spells.

Bui Tan Cuong, deputy director of Thien Hoa Electronics and Interior Decoration Product Center, said sales of air-conditioners, electric fans and refrigerators doubled in the last two weeks. But buying power is still lower than last year, he said.

Gia Thanh Trading Co. Ltd. has seen revenue jumping since before the national holidays on April 30 and May 1.

“It’s great to see bustling trade with customers mainly buying air-conditioners and rechargeable fans,” said Vo Quoc Viet, marketing manager of the enterprise.

Dinh Anh Huan from thegioidientu.com website also said the market had recovered after a long period of poor business.

However, retailers are still concerned that they will struggle to meet sales targets this year due to the late hot season and economic difficulties.

Most appliances stores have launched many promotion programs to lure customers and try to make up the shortfall.

The retailers said that goods shortage or price fever might not occur this year as they have stocked up on enough products.

A representative of an electronic goods importer said air-conditioner imports are higher than last year. However, the enterprise has yet to receive substantial orders from retailers.

Stores in the city have suffered tough times recently as the people are tightening their belts given the high inflation. Many stores have scaled down operations and continuously launched promotions to spur sales revenue.  -SGT

Posted by VBN on May 12 2011. Filed under Appliances & Electronics. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry