Building and developing Vietnam’s trademarks in int’l arena

The European Chamber of Commerce in Vietnam (EuroCham) organized a seminar with Vietnamese businesses in Da Nang City on March 26, focusing on building and developing the country’s trademarks in the international arena.

The event belongs to a project to intensify the efficacy of trade policies for Vietnamese businesses supported by the European Union (EU), which is under the framework of EU-Vietnam MUTRAP III project.

Five leading experts in Vietnam and the world and their representatives concentrated on discussing strategies for building trademarks in the market in the post-WTO period.

Director of EuroCham, Matthias Duhn, noted that to develop brand awareness, Vietnamese businesses need to build their trademarks with memorable, positive messages, unique to the sensibilities of their current and potential customers in domestic and foreign markets. He emphasized that developing individual trademarks for businesses is an important element to determine their success or failure.

The seminar provided knowledge for Vietnamese businesses, especially small-and-medium sized ones, about the importance of building trademarks and measures to promote and consolidate them.

VOVNews

Tags: Vietnam product trademarks