Year-end discounts spark fashion shopping frenzy

Large year-end discount sales at several fashion shops in HCM City have seen droves of fashionistas flocking to buy discounted items.

Fashion shops on Hai Ba Trung, Le Van Sy and Tran Huy Lieu streets are offering a big sale of 50 to 70 per cent while Big C, Maximark, and Co.op Mart supermarket chains are running 20-50 per cent sales promotions.

Traders in fashionable goods say sales have gone up by 60 to 70 per cent or even double that of normal days.

In strong demand are trendy items in footwear, bags and handbags, as well as garments which are being offered at sharp discounts at this time.

Le Phuong Nga, owner of a fashion shop on Phu Nhuan District’s Le Van Sy Street, said that purchases were rising strongly because several on the street were offering discounted prices.

“During this sale period, if a shop maintains its original prices it will not attract shoppers,” Nga said.

Nga said that all of her shop’s stockpiled goods were on display three days ago at discounted prices.

High-priced imported items were being offered at 35-60 per cent discounts while a 35 per cent discount was applied to footwear and bags, she said.

“The increase in purchasing power for Tet holiday is too low, so we have to reconsider (our business strategy) by providing reasonable discounts, which has immediately led to soaring demand,” she said.

The volume of goods sold had risen by nearly 100 per cent since early this week, Nga said.

City traders said that most fashionable products on the market, which were given a 50-60 per cent discount, were mainly imported from mainland China, the US and South Korea.

Handbags and footwear items imported from China, Malaysia, Hong Kong and the US were strongly discounted at roadside shops and trade centres, such as Parkson and Zen Plaza. — VNS