Vietnam to Launch New Tourism Promotion Campaign This Month
The Vietnam National Tourism Administration (VNAT) would launch a new discount campaign this month to attract more foreign tourists following a successful promotional program last year.
The new campaign will last several months and will help increase the competitiveness of Vietnam’s tourism sector.
Vietnam has set targets to welcome between 4.5 and 4.6 million foreign arrivals and earn revenues of up to VND78 trillion (US$4.2 billion) this year.
The country plans to pour VND40 billion (US$2.16 million) into tourism promotion campaigns abroad this year.
Last year, more than 100 travel agencies, hotels and transport operators in the country participated in the year-long Impressive Vietnam campaign, reducing their prices by 30 to 50%.
Vietnam welcomed 3.772 million international visitors and earned tourism revenues of VND70 trillion (US$3.8 billion), down 11% and up 9% on year, respectively in 2009
Tags: Vietnam Tourism