U.S. Heinz Enters Vietnam Market
Heinz, the U.S. food group with assets of US$10 billion, has entered Vietnam’s market with its iconic ketchup and child food.
Thien Tan Joint Stock Co. is Heinz’s distributor in southern Vietnam and Phu Thai Group is its distributor in the north.
Heinz distributes its products to over 50 countries and its top 15 power brands account for more than two-thirds of its annual sales.