Many VN firms fail to meet consumer tastes

A large number of domestic firms had failed to conduct professional and comprehensive research on producing quality consumer goods which could better meet the tastes of customers, said Ha Noi Development and Investment Group chairman Nguyen Hong Son.

During the official launch of the Viet Nam Association of Consumer Goods Development on Wednesday, Son who is also the association’s chairman, said that modest co-operation among enterprises and organisations involved in training and research was also problematic.

The establishment of the association was expected to build closer links between producers, researchers and distributors in an attempt to foster the use of locally-made consumer goods, he noted.

Nguyen Ngoc Tuan from the Ha Noi Business Association agreed. He said that such co-operation would also build an internal market in which each member was not only a customer but also a trade partner.

The association would also help its members advertise their brands more effectively in the domestic and international markets. To date, the association has 300 members including producers, distributors and consultants. — VNS

Tags: Vietnam consumers

Posted by VBN on Jan 15 2011. Filed under Retail. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry