Levi’s targets Viet Nam’s youth

Viet Nam was a developing market for Levi’s retail actitivities due to its young population, president and CEO John Anderson said on Thursday.

The country was also one of the company’s most important raw material suppliers, he said.

Last year, the company opened a 22,000sq.m jeans finishing factory in the northern province of Ninh Binh, the first of its kind in the Asia Pacific.

Tags: Levi's

Posted by VBN on May 7 2011. Filed under Retail. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry