HCM City holds global marketing expo

The country’s first-ever International Advertising Equipment and Technology Exhibition opened yesterday in HCM City.

The three-day event, Vietad 2010, has attracted more than 150 booths and nearly 70 domestic and foreign companies specialising in printing, electric signs, audio and lighting systems, and advertising products and services.

Dinh Quang Ngu, chairman of the Viet Nam Advertising Association, told the opening ceremony the exhibition was an opportunity to promote the domestic advertising industry, which still lags behind the rest of the industrialised world.

The event also served as a platform for people who want to network and seek business opportunities.

The advertising industry’s annual turnover was estimated at US$1 billion, of which foreign companies accounted for a large proportion, Ngu said, adding that most equipment and technologies for the industry in Viet Nam were imported.

“Inexperienced and unprofessional domestic advertising enterprises still have very little opportunity to access advanced equipment and technology in this field,” he said.

A job festival for the advertising industry and an exchange between youth and businesspeople working in the industry will be held on Saturday at the Phu Tho Indoor Sport Stadium.

The event is co-organised by the Viet Nam Advertising Association, the Viet Nam Printing Association, the HCM City Advertising Association and Dong Nam Advertising and Commercial Promotion JSC. — VNS

Tags: International Advertising Equipment and Technology Exhibition