Golden promotions boost sales

The golden promotion weekend tripled the number of customers at supermarkets and shopping centres in Ha Noi, bringing a sudden increase in revenue to enterprises.

With a discount of 30-50 per cent, Big C supermarket hosted 75,000-80,000 shoppers on the first golden day, up 90 per cent over the same period last year.

The customers on the final day increased 20-30 per cent from the previous day, said Deputy General Director Nguyen Trong Tuan.

Compared with a usual Sunday, purchases at Intimex supermarket rose nearly 300 per cent, Nguyen Kim Oanh, deputy general director of Bo Ho Intimex said.

The Vincom shopping centre known for selling luxury goods also had a surge of customers over the weekend. Vincom usually welcomes 8,000-10,000 customers per day but the number was five times that on the first golden day, according to Nguyen Trung Cong, director of Vincom’s management.

Electronic and telecom stores like Pico Plaza, Tran Anh, HC, and Vinaphone attracted hordes of customers as well. Purchasing rose considerably on the final day presumably because customers were able to compare prices and models before buying products. Because of their enormous success, electronic stores are expected to extend their promotions beyond the weekend.

Revenue increases were staggering. On the first golden day, the Xuan Thuy Pico Plaza and Tran Anh electronic supermarket earned nearly VND10 billion (US$500,000) and VND23 billion ($1.15 million), 300 per cent and 200 per cent rises respectively against an average week.

Big C and Me Linh Plaza also boosted revenue 90 per cent and 68 per cent respectively over the same days last year.

Revenues in the suburbs also saw sharp increases. For example, for Gia Lam-based Hapro shop’s revenue on the first golden day increased 84 per cent from the previous day and Ebest’s revenue rose four to five times compared with its average, according to the Ha Noi Department of Industry and Trade.

Chairman of the Ha Noi Supermarket Association Vu Ninh Phu said increased purchasing during the golden promotion weekend proved its value to consumers.

Phu said the event’s success was due to the efforts of authorities and supermarket management teams who offered promotions that met customers’ demands. — VNS

Tags: Hanoi promotion month