Asia-Pacific hotels good buy: survey

After a year of stagnation, investors are signalling that Asia-Pacific hotels are a good buy, according to an investor sentiment survey for the Asia-Pacific region conducted by Jones Lang LaSalle Hotels, a global hotel investment services firm headquartered in London.

HCM City, along with Perth, and Hong Kong, ranked highest for buyer sentiment at 45.5 per cent each, followed by Singapore (44.4 per cent), Brisbane (43.2 per cent), Chengdu (42.9 per cent), Tokyo (42.9 per cent) and Sydney (42.6 per cent).

According to survey results, last year saw the emergence of a new trend with Asia-Pacific hotel transactions exceeding the Americas in terms of total sales volume for the first time.

Asia-Pacific’s contribution and emergence as a global player is set to continue, with sales from the region forecast to contribute approximately US$3.7 billion or 29 per cent of global sales.

Total global transaction volume is forecast to reach $12.8 billion this year.

The survey also highlighted Asia-Pacific hotel investors’ expectations for short – and medium-term trading, which is continuing its upward trend.

Despite global sales plummeting in 2008 and 2009, Asia challenged this downward trend, growing 22 per cent during this period.

This demonstrated a much higher level of confidence seen in the Asia-Pacific region as well as an overall stronger balance sheets through the downturn. — VNS

Tags: Asia Pacific hotels, Vietnam hotels