Advertising industry expects $1.2 bln in revenue

Vietnam’s advertising industry is expected to earn US$1-1.2 billion in revenue this year, a 10 percent to 15 percent increase year-on-year, said Do Kim Dung, Deputy Chairman of the Vietnam Advertising Association (VAA).

Dung said this growth would be much lower compared to previous years because of the current economic downturn.

The average revenue of the industry has grown steadily at the rate of 20 percent to 30 percent a year, he said.

According to VAA statistics, the industry earned $555 million in 2008, $736 million in 2009 and $840 million in 2010.

Advertisements on mass media accounted for 80 percent of the total revenue and the remaining went to advertisements via billboards and leaflets.

Last May, VAA announced its target to reach $3 billion in revenue by 2020.

Tags: Vietnam Advertising industry

Posted by VBN on Aug 19 2011. Filed under Industry. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry