Ad sector targets $3b revenue in 2020

Vietnam’s advertising sector targets to reach $3 billion revenue in 2020, Vietnam Advertising Association (VAA) said at the meeting held on May 14 in Hanoi.

As reported by VAA, currently, Vietnam has about 5,000 ad enterprises mainly in Hanoi and HCM City.

Average revenue of ad sector during recent years has reached about $1 billion (it was $555 million in 2008, $736 million in 2009 and $840 million in 2010), of which, advertisements on mass media accounted for 80 percent.

As planned, by 2020, the country’s revenue from ad field would be up to $3 billion per year. However, so far, Vietnamese advertisers still remain small scale with about only 30 percent of the market share and 70 percent remaining market share held by foreign advertisers. – Vietbiz24

Posted by VBN on May 17 2011. Filed under Industry. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry